From left to right: Linnéa Lidberg (Marketing & Clean Tech), Rebecca Wesström (Business Development & Clean Tech), Suzanne Svahn (President of SACC SD), Madelein Liljekvist (Business Development & International Relations), Elsa Nilsson (Clean Tech))

SACC San Diego Interns and President Suzanne Svahn

How AI, Cloud, and Platform Innovation Are Redefining Security: Insights from Axis Communications

Across industries, organizations are navigating rapid shifts driven by artificial intelligence, cloud computing, and platform-based innovation. One of the sectors experiencing the most transformative change is physical security and video surveillance—an area in which Scandinavian engineering has long been at the forefront.

Recently, SACC San Diego had the opportunity to explore these themes through the lens of Axis Communications, the Swedish-founded global leader known for pioneering the world’s first network camera and setting standards for modern security technology. In a conversation with Quang Trinh, Business Development Manager, we discussed how AI and cloud-driven platforms are reshaping customer expectations, operational efficiency, and long-term value creation.

From Hardware to Intelligent Platforms

Axis Communications began as a hardware-centric company, but today, the biggest shift is toward integrated platforms that combine:

  • Edge AI (processing directly on the camera)

  • Cloud analytics and data management

  • Open APIs for partners and developers

  • Enterprise scalability and cybersecurity-by-design

“Customers no longer want just a camera,” Trinh explained. “They want an ecosystem—something that improves operational insight, supports automation, and connects across their entire organization.”

This platform mindset is fueling everything from smarter access control to predictive analytics in retail, manufacturing, transportation, and public safety.

Why AI Matters More Than Ever

Artificial intelligence now plays a central role in security strategy.
Where traditional systems captured footage and required human review, AI can now:

  • Identify anomalies in real time

  • Distinguish between people, vehicles, and objects

  • Trigger automated workflows

  • Enhance safety while reducing manual monitoring

Trinh emphasized that AI is not replacing human decision-making—it’s augmenting it.

“AI allows teams to focus on what matters most. Instead of reacting to everything, they react to the right things.”

Cloud Data: Unlocking Scalability and Insight

Cloud adoption is accelerating in the security industry, especially for organizations managing multiple facilities or seeking long-term data insights.

Cloud platforms enable:

  • Centralized device management

  • Scalable storage

  • Remote monitoring

  • Unified analytics across sites

  • Easier integration with business systems

This shift is particularly valuable for growing companies and municipalities that need flexibility, lower maintenance, and continuous innovation—without the cost of complex on-premise infrastructure.

Swedish choir At The USS Midway

Swedish Choir at USS Midway Holiday Event, performing in front of AXIS Communications members and SACC San Diego.

Balancing Innovation with Privacy and Responsibility

As AI and cloud systems expand, so does the responsibility to use data ethically. Axis has long prioritized privacy, cybersecurity, and responsible innovation.

Trinh highlighted three pillars:

  1. Privacy-first design

  2. Transparency in how data is used

  3. Strong compliance frameworks (GDPR, SOC2, ISO27001)

This approach aligns closely with Scandinavian values of trust, sustainability, and human-centered design—principles that resonate strongly across the SACC community.

The Future: Open Ecosystems and Cross-Industry Collaboration

Trinh believes the next decade of innovation will be defined by ecosystems rather than standalone products.
That includes:

  • Partnerships between hardware and cloud providers

  • Collaboration with AI developers

  • Integration with smart city and sustainability initiatives

  • Industry-wide standards that promote interoperability

“Security technology is no longer just about surveillance—it’s about enabling smarter, safer, more efficient environments,” he noted.

What This Means for SACC San Diego Members

For Swedish-American businesses across Southern California, these advancements create new opportunities to:

  • Modernize physical security infrastructure

  • Improve workplace safety

  • Generate operational insights through video analytics

  • Reduce risk and streamline compliance

  • Build resilience through cloud-based systems

Members in commercial real estate, biotech, manufacturing, retail, and public-sector partnerships all stand to benefit from the innovations led by companies like Axis.

Closing Thoughts

Axis Communications exemplifies how Scandinavian innovation continues to shape global technology standards. With leaders like Quang Trinh driving forward-thinking initiatives in AI, cloud data, and open platforms, the future of security is becoming smarter, more connected, and more human-centered than ever.

SACC San Diego looks forward to future collaborations and continued dialogue around innovation, sustainability, and global business leadership.

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Highlights from the SACC USA Summit 2025, Hosted by SACC San Diego