Welcome our new corporate member Krvaric capital & Risk Management

We at SACC San Diego are happy to welcome our new corporate member Krvaric Capital & Risk Management! Krvaric is based in Rancho Bernardo, San Diego and offers expert assistance in investments, financial planning, and insurance to provide comprehensive financial services to their clients. 

To introduce them we had an interview with the President and CEO of the company, Tony Krvaric! 

Tell us about yourself, and what made you move to the United States?
I was born in Malmö, Sweden to parents who immigrated from Yugoslavia (present-day Croatia) to seek a better life. As a teenager I was inspired to come to America by President Ronald Reagan and at the age of 21 I made the move. It took eleven years to become a naturalized citizen, which was one of the proudest days of my life. America is quite unique in that once sworn-in as a citizen one is no more and no less a citizen than anyone else.

After a successful business in the microchip and modem (remember those?) business I started investing and found my true passion; helping people make smart choices with their money. I see myself as a financial "problem solver" in the overwhelming world of finance.

My wife is also Swedish, and we have four grown children - who all speak Swedish. We visit Sweden every couple of years and are proud of our Swedish heritage and traditions. There's nothing better than a Swedish summer.

Tell us about Krvaric Capital & Risk Management!
We are a small boutique firm helping select individuals and families make smart financial choices, aligned with their deeply held values. My middle son, Victor joined the business last year and is working closely with me. We are a small business by choice, serving fewer than 200 families so that we can provide individual attention and build close, quality relationships.

What has been your biggest challenge starting up a company in the US?
Like most places, it can be a challenge. One might think that it would be easier in the United States, but the bureaucracy here is rather terrible, with each level of government having their input; local, state, and federal. It's nothing that can't be overcome with the right advisors of course, and the opportunities in America are still tremendous so it's definitely still worth pursuing.

Do you have any tips and tricks for others wanting to move to the US and start up a company here?
Like anywhere else, be patient and beware who you deal with. Oh, and forget about get-rich-quick schemes. Build a quality business by surrounding yourself with quality individuals and enjoy the ride. And if you're in San Diego, then the weather literally can't be beat anywhere in the world.

What are some common mistakes that people make when it comes to managing their finances, and how can they be avoided?
Greed and fear are the enemy. Controlling one's emotions is key. But that’s easier said than done, which is why partnering with a financial professional one knows, likes, and trusts is important. It's impossible to be objective about one's own money, and the financial landscape is always changing so having a trusted advisor is key.

Thank you Krvaric Capital for joining us!

Read more about Krvaric and their business on their website here!

Tony Krvaric
President & CEO
​LinkedIn profile

Victor Krvaric
Registered Client Service Associate
LinkedIn profile​