INTERVIEW ALEX WALLIN, SPRINKLEBIT

Alexander Wallin, Founder and CEO of Investing Platform SprinkleBit, is one of the speakers at Scandinavian Gamification on June 13th. We took a brief chat with Alex before the big day.

How would you describe SprinkleBit?
Founded in 2011, SprinkleBit is the only social investing platform designed to empower investors through social leverage. Additionally, we offer an innovative platform that leverages the collective financial wisdom of the crowd to empower and simplify your investments, as well as top-notch interactive finance and investing education for both novice and experienced investors.

How does SprinkleBit use Gamification?
Investing on your own has a large entry barrier. By gamifying the experience with our stock simulator, our competitions, and SprinkleBucks, we are optimizing the interaction and conversion rate of our current and future clients while making investing more approachable.

What will you speak about at the event?
I will be going over how gamification is bringing us back to basics, how to learn by doing, and finally, how to lower entry barriers through gamification.

How do you see Gamification develop in the future?
Gamification will enter into new markets to optimize interactions and conversion rates.

What makes gamification interesting for you?
It’s as simple as a basic stimulus for positive behavior, yet powerful enough to make your current and future customers behave the way you want.

How does it feel to be one of the speakers along with Rovio and Microsoft at this event?
The Scandinavian countries have always been good with innovation and this is proof.

Why do you think Scandinavia is prominent in Gamification?
Our early adoption of the internet made it easy for us to be in the forefront of gamification.