Swedish glögg is ready to conquer the U.S.
in Napa, California launches glögg, a warm, spiced wine drink Swedes love to sip during
the holiday season.
Ironically for the Swedes, the US version of glögg is of far better quality than the original as
its base is a Napa high quality Vintage Syrah from 2016.
- Sadly, the wines typically used to produce glögg is of poor quality and therefore great
amounts of sugar needs to be added. Sjöblom Glögg contains only half the amount of sugar
normally used and has a rather elegant and sophisticated taste, says Mike Sjöblom,
winemaker and founder of Sjoeblom Winery.
Sjöblom Glögg contains some 15 spices, including cloves, cardamom, ginger, cinnamon,
meadowsweet, raisin, and orange zest. The all organic, non-GMO spice mix has been
carefully selected by Mike Sjöblom and his team in Sweden to get just the right taste and
This first year, the Napa winery has produced close to 12,000 bottles of glögg, for the US
market alone. Considering there are almost four million Swedes in the United States, there is
a huge potential market here. Even more so, if Americans would take the glögg tradition to
- Every Christmas, Swedes drink in average 17 ounces of glögg per person. If 325 million
Americans would do the same it would be... well, a lot! says Mike Sjöblom with a faint smile.
Read more here: https://www.gloggclub.com/