Jimmie is originally from Helsingborg, Sweden, but came to San Diego early 2013 to establish himself there. During the first year he worked with strategic planning for a small boutique consulting firm that focuses on solving challenges arising from cultural differences within business processes, such as outsourcing, M&A’s or entering a new market. There he met Andreas Fried, the former President at SACC San Diego. Andreas got Jimmie involved as a board member for about six months before he handed over the position as President. Jimmie felt that this was a great opportunity and challenge and saw the need for change within the chamber.
”If I see something that needs to be fixed or improved, especially in the case of an organization, I can not help trying to do just that. So when I got the chance, there was no question about it.”