Hans Bergman first became a member of SACC San Diego when he moved here 25 years ago. He was by then an elite level golf player and was offered a scholarship at University of San Diego. Since then his career has flourished and his resume reveals a lot of success stories within different startups. Since 2007, Hans has put his soul into ASSOS North America - a company that he practically built up from a bedroom in Montreal. Today ASSOS North America has 13 employees and 73% of the attendants in Tour de France requesting their products.
Pro cyclists all over the world send us their shorts and pay us for attaching our patented chamois.
However, Hans’ love for Sweden has not stopped him from having a highly international career, something that has widened his perspective in many situations.
As an example, when faced with difficult decisions of say ten variables, an American confirm six out of ten variables, then decide to go for it. In the same situation, a Swede would wait until eight or nine of these variables are confirmed before making a decision. Finally in Japan, you wait until all ten variables are confirmed.
Hans’ answer to the question of what makes him so successful is simple - he loves what he does. He has an exceptional driving force that has been with him since birth, and he believes that every person should find something they just cannot wait to get up in the morning to do.
Out of all his success stories, Hans is most proud over his establishment of a subsidiary to the Swedish toy making company BRIO in Japan. It was tough times both in Japan and for BRIO by then, and Hans had to quickly build up an entire new organization over there. At the same time, he had just become a father. Despite this pressure, Hans overtook the market and built up an organization that soon conquered the giants. Fortunately for Hans, he has an understanding wife, Isabelle, who also loves adventures. Their exploratory has allowed them both to experience more than most people could imagine.
Talking about his career, Hans pinpoints the importance of taking chances and experiencing things.
Everything you do in life you will gain valuable experience from, whether you fail or succeed, you will learn something important.
Hans believes that sharing of experiences is very important and he dreams about that one day being able to travel around to schools giving lectures to students in younger ages in order to inspire them to reach their dreams. Through sharing both failure and success, he wants to inspire students to study harder and become better people. He feels that these kinds of speeches are lacking in the younger ages and he remember himself walking around wondering what it takes to succeed.
What they need is motivation, something I believe I could really contribute to with my pictures and stories about things they could never imagine… I could contribute with simple advice of how to think and be.
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