A Swedish Christmas delicacy is about to enter the American market as Sjoeblom Winery
in Napa, California launches glögg, a warm, spiced wine drink Swedes love to sip during
the holiday season.

Ironically for the Swedes, the US version of glögg is of far better quality than the original as
its base is a Napa high quality Vintage Syrah from 2016.
- Sadly, the wines typically used to produce glögg is of poor quality and therefore great
amounts of sugar needs to be added. Sjöblom Glögg contains only half the amount of sugar
normally used and has a rather elegant and sophisticated taste, says Mike Sjöblom,
winemaker and founder of Sjoeblom Winery.

Sjöblom Glögg contains some 15 spices, including cloves, cardamom, ginger, cinnamon,
meadowsweet, raisin, and orange zest. The all organic, non-GMO spice mix has been
carefully selected by Mike Sjöblom and his team in Sweden to get just the right taste and
sweetness.

This first year, the Napa winery has produced close to 12,000 bottles of glögg, for the US
market alone. Considering there are almost four million Swedes in the United States, there is
a huge potential market here. Even more so, if Americans would take the glögg tradition to
their hearts.
​
- Every Christmas, Swedes drink in average 17 ounces of glögg per person. If 325 million
Americans would do the same it would be... well, a lot! says Mike Sjöblom with a faint smile.

Read more here: https://www.gloggclub.com/

The Embassy of Sweden and SACC-USA have once again mapped Swedish-affiliated companies and their economic impact in the United States. This is an updated third edition of this popular publication, and it shows that economic interactions with Swedish businesses and industry create more than 360,000 jobs in the United States. When you take subcontractors, infrastructure, and related services into account, the total reaches nearly one million jobs.
Swedish companies create jobs in all 50 U.S. states, and all 50 states export goods and services to Sweden. The economic ties between our two countries have never been more robust. Today, Sweden is one of the largest investors per capita in the United States and the 15th largest overall.
This report highlights the magnitude and depth of the economic ties between Sweden and United States and shows how this vibrant relationship creates jobs on both sides of the Atlantic.  It profiles economic interactions and breaks down on a state-by-state level the number of jobs directly supported by Swedish companies or U.S. exports to Sweden, lists the three leading commodity exports to Sweden per state, and identifies Swedish companies currently operating in that area.

View the report here