We had the opportunity to sit down for a coffee with the founder of the consulting company GoToMarketUSA which recently became a member of the Swedish-American Chamber of Commerce in San Diego. GoToMarketUSA was founded by Torbjörn Milläng in 2003 in Sweden. After many years working in several of the major consulting firms in Sweden, where he was helping large firms and corporations with business strategies and expansions, Torbjörn saw a gap in the market for small and mid-size companies who wanted to expand their business overseas. With his background in international business and studies at the prestigious University of California, Berkeley, Torbjörn decided to start his own consulting company GoToMarketUSA. In 2006, Torbjörn moved to Orange County in California and since then GoToMarketUSA has been present both in Sweden and in the states. What characterizes GoToMarketUSA and make them stand out are:
Partnership and Collaboration
A close collaboration with their clients is at the core of GoToMarketUSA's business model. They believe that trust and transparency are keystones in a successful partnership, which is why theclient always is involved in the process from day one until the product is fully launched.
Shared Risks and Rewards
Taking the business overseas can be risky. GoToMarketUSA helps their clients evaluate their products as well as the U.S. market, and takes responsibility for the result. By sharing risks, they increase the chances of succeeding together.
Local, Customized U.S. Team
GoToMarketUSA sets up a local, customized team of experts in the U.S. to ensure that the client succeeds. These teams consist of professionals within all operational areas such as sales, marketing, accounting, legal, manufacturing, distribution, and more.
Creating Traction and Revenue
GoToMarketUSA believes in lean start-up models and being open-minded about adjusting thebusiness model according to the U.S. customer’s needs. This allows them to ensure that pilots will be successful, making it possible to quickly generate traction and revenue, and develop a track record early on in the project.
GoToMarketUSA works mostly with business-to-business clients. They provide industrial solutions, IT, and software applications and they are very experienced in industries such as cleantech and medtech. An example of a project GoToMarketUSA has worked on was to bring a robot glove to the U.S. market. They helped the company change focus from the health sector to more industrial workplaces where the opportunities to succeed were greater. Thereby, they created a new market for the glove which is now being tested in California. Another client they have worked with is the company Cortus, which they assisted in raising 5 million dollars to bring their products to the U.S. market. This proves their capabilities and their capacity to work with different types of challenges.
The future for GoToMarketUSA looks bright. The demand for their services is increasing, and thecompany is growing faster than ever. The Swedish-American Chamber of Commerce is looking forward to following their success and is very proud to have GoToMarketUSA as both a member and partner!
SWEDISH AMERICAN CHAMBER OF COMMERCE BRIEFLY
The Swedish American Chamber of Commerce in San Diego is a thriving network of companies and individuals interested in the commercial and social exchange between Sweden and the Southern California’s San Diego region.
SACC is partly funded with City of San Diego Funds.
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Swedish American Chamber of Commerce - San Diego
4475 Mission Boulevard, Suite 211
San Diego CA, 92109
Phone: +1 (760) 500 9069