Börje was well known before starting up what came to be the thriving network of companies and individuals interested in trade and business opportunities between Sweden and Southern California, known as SACC-San Diego.
In 1949 Börje was one of three founders of the very successful Swedish record company ”Metronome”, focused on jazz with both original and license recordings with some really big Swedish artists. In 1979 Metronome was acquired by the American major group WarnerMedia, LLC (former Time Warner, Inc) and Börje decided to then make the big move to America.
Six years later Börje found himself as the initiator to start up SACC-San Diego with four companions after wanting to do business with Sweden. This is the story about how the Swedish-American Chamber of Commerce in San Diego was founded and this year, 2019, SACC-San Diego celebrates 30 years of having enabled innovative and creative exchange.
Thank you Börje, for having established a profound presence in the San Diego business environment for all these years, lets make it to another 30!